Consulting Services
Thoughtful wine consulting that’s approachable, practical, and designed around your goals.
What Can I Help With?
I partner with wine shops, restaurants, and hospitality businesses to build wine programs that are thoughtful, profitable, and approachable. From assortment planning and wine club strategy to staff education and events, I help clarify your goals and turn wine knowledge into programs that truly connect with your customers.
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A great wine program should feel cohesive, intentional, and easy to shop. I help businesses build assortments that reflect their values, give them a unique voice in the market, and make sense for their customers and price points. The goal? Less guesswork, better balance, and bottles that move.
Retainer Options Available
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Thoughtful wine clubs don’t just happen, they’re built with intention. I help design and execute wine clubs that feel exciting, accessible, and genuinely worth joining. From sourcing and pricing, to storytelling and member experience, I focus on clubs that showcase great producers and wines people actually want to drink (and re-order).
Retainer Options Available
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Staff training that builds confidence, not intimidation. I design engaging, approachable education tailored to your team’s experience level, goals, and sales environment. I will help staff communicate wine clearly, connect with customers, and sell with ease.
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Wine is nothing if not storytelling! I help wine and hospitality businesses clarify their voice and show up consistently across copy, social media, in-store merchandising, and promotional campaigns, making your program easier to understand, more inviting, and more memorable.
Retainer Options Available
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Create and host events that bring your wine program to life— building community, making wine feel approachable and fun, and using data-informed insights to ensure each experience supports real sales in an organic way.
My Process
Listen First
I take the time to understand your goals, values, audience, and challenges, so the work reflects who you are and what your unique program needs.
Curate with Intention.
I scour the market to find thoughtful, high-quality selections that reflect your values, support your goals, and resonate with your customers..
Translate, not Intimidate
Your program will be most successful by welcoming people into the world of wine, not intimidating them out of it. We’ll work together to do just this.
Refine and Support
Something not working for you? Let’s change it up! I will stay engaged to adjust and evolve to ensure you get your ideal result.
Past Work
Elemental Spirits Co.
As the first hire at Elemental Spirits Co., I developed and led the wine program from its inception in 2020 until my departure in 2025.
I was responsible for building the assortment, guiding its evolution, and creating an approachable but education-driven wine culture.
By 2023, Elemental had been named one of Wine Enthusiast’s Best Wine Retailers in America—twice.
Let's get to it!
If you're interested in working with me, reach out and let me know what I can help with!