Consulting Services
Inspired picks. Sound strategy. A collaborative process. I’m thrilled to be your partner in wine.
It all starts with a conversation.
Whether you’re designing a wine list that raises eyebrows or launching a wine club that celebrates the unsung, I’ll work alongside you and your team to bring your desires to life. For years, I’ve worked alongside acclaimed wine shops, restaurants, and hosts of all kinds to plan assortments, establish pricing strategy, and train teams to speak fluently about what they’re pouring.
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The wine world is always expanding. I’ll help you navigate its wilder corners, unravel the hype, and unearth its hidden gems. Together, we can create a cohesive collection that reflects your values, tells interesting stories, and wins your customers’ trust. The result? An intentional program that moves bottles at every price point.
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Great wine clubs do more than sell cases. They take us on journeys, broaden tastes, and inspire lasting customer loyalty. From sourcing and storytelling to pricing and member experience, I’ll help you develop a program that showcases remarkable producers, creates a sense of discovery, and guides customers to some new favorites they’ll buy again.
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Let’s get your team feeling confident. I’ll design an engaging and approachable curriculum that equips your staff with the right language, knowledge, and strategies to sell in a way that suits your sales environment while amplifying their natural strengths.
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Without the right story, wine’s just funky grape juice. I’ll help your wine-related brand find its voice, determine its place in the market, and show up strong in campaigns, on social media, and in-store.
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I’m a big believer in getting glasses into hands. In-person events are a proven way to build community, create a welcoming environment, and introduce new products. I’ll show you how to turn great vibes into even better sales with an approach that pairs data with charisma.
Past Work
Nearly a decade ago, I left the sommelier path for a more direct connection to wine and the people who drink it. I’ve worked from the ground up in wine retail, making my way from part-time holiday help to general manager at my first shop.
In 2020, I became the founding buyer at Elemental Spirits Co. in Atlanta’s Poncey-Highland neighborhood. There, I built an assortment of up to 500 wines at any given time and created an approachable culture that blended enthusiasm with education. By 2023, Elemental had been named one of Wine Enthusiast’s Best Wine Retailers in America twice
My Process
Listen First
I take the time to understand your goals, values, audience, and challenges, so the work reflects who you are and what your unique program needs.
Curate with Intention.
I scour the market to find thoughtful, high-quality selections that reflect your values, support your goals, and resonate with your customers..
Translate, not Intimidate
Your program will be most successful by welcoming people into the world of wine, not intimidating them out of it. We’ll work together to do just this.
Refine and Support
Something not working for you? Let’s change it up! I will stay engaged to adjust and evolve to ensure you get your ideal result.
Let's get to it!
If you're interested in working with me, reach out and let me know what I can help with!